Elevate Your Space with the Etcetera Lounge Chair: A Swedish 70s Classic

In the illustrious realm of design, certain pieces stand the test of time, transcending eras to become iconic symbols of an era. Among these treasures is the Etcetera series, with its distinctive wavy silhouette and unparalleled comfort, crafted by Jan Ekselius in the 1970s. Originating as a prototype in the workshop of the Royal College of Art in London, the Etcetera Lounge Chair emerged as a true design marvel, capturing the essence of Swedish design heritage with its organic form and remarkable comfort. Now, decades later, this classic is undergoing a revival, thanks to a partnership between Swedish design boutique Artilleriet and the visionary Jan Ekselius himself.

Jan Ekselius, a visionary designer of his time, envisioned the Etcetera series as a testament to both form and function. Crafted with an unmistakable shape and an emphasis on comfort, the lounge chair, easy chair, and footstool quickly garnered acclaim, solidifying their status as timeless classics. Exhibited at prestigious venues like Christie’s in London and Bukowskis in Stockholm, the Etcetera series became synonymous with the distinctive design aesthetic of the 70s, capturing the imagination of design enthusiasts around the world.

Now, with a renewed focus on sustainability and quality craftsmanship, Artilleriet is breathing new life into the Etcetera series. Partnering with skilled craftsmen from J.O. Carlsson and Forsbergs in Småland, Sweden, Artilleriet is committed to upholding the legacy of the Etcetera series, ensuring that each piece meets the highest standards of excellence. Through this collaboration, the Etcetera series is not just a relic of the past but a beacon of timeless design, poised to grace homes for generations to come.

Jan Ekselius reflects on the enduring appeal of the Etcetera series, expressing gratitude for its continued relevance in today's design landscape. "50 years ago, I could never have imagined that Etcetera would be this desired today," he remarks. Indeed, the Etcetera series remains as coveted as ever, its unique design and exceptional comfort continuing to captivate discerning homeowners and design aficionados alike.

The Etcetera lounge chair, with its characteristically organic design, serves as a testament to the enduring allure of Swedish design. Whether adorning a living room, study, or reading nook, the Etcetera series effortlessly elevates any interior, inviting relaxation and contemplation with every curve and contour. As Artilleriet and Jan Ekselius embark on this journey to revive a Swedish 70s classic, they invite us all to rediscover the joy of timeless comfort and design excellence with the Etcetera lounge chair.